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Who is a marketing mentor, and how is this role different from the Head of Marketing? When should you involve one, and what results can you expect? What’s the difference between mentoring outsourced versus in-house product teams? Svetlana Gordiyenko, an independent IT consultant mentoring marketing teams, shares her insights.

Marketing is a critical function for software companies, as it can make the difference between success and failure. However, marketing is not always easy, especially for software companies that are just starting out. That’s where mentoring can come in. Mentoring can help marketing teams to develop the skills they need to succeed and create effective […]

Getting top positions in the catalogs of top rating and reviews platforms like Clutch and Manifest is something many companies seek to achieve. Why? Top positions increase your company’s trustworthiness as a service vendor and can generate high-quality leads that have a big trust in your company’s capabilities.

This article will be of interest to those who want to work in a specific custom software development niche. And also for those who are already doing it and thinking about ways to promote highly specialized bespoke services using b2b content marketing.